John Harvey Beauty
Premium beauty treatments. Modern, refined, online.
Services:
Web Design / Development / UX / UI / Booking
Website:
Project preview — not publicly live01.The Overview
John Harvey Beauty is an independent beauty clinic with a loyal client base but an outdated digital presence that was making it harder to attract new bookings. The brief was simple: build a website that matches the quality of the in-clinic experience and gives prospective clients an effortless way to book treatments online.
02.The Challenge
The previous site was dated, hard to navigate, and offered no obvious way to book a treatment — meaning serious clients often dropped off before making contact.
Features
- Outdated visual identity: The existing site read as "budget salon" rather than "premium beauty clinic". The brand needed a refresh that reflected the calibre of the treatments.
- No online booking system: Every appointment came in via phone or DM — slow, awkward and reliant on someone being available to answer.
- Unclear treatment menu: It was not obvious what treatments were offered, how long they took, or what they cost — so prospects bounced before booking.
- Lost bookings out of hours: Clients trying to book in evenings or at weekends had no way to lock in an appointment — those bookings simply went elsewhere.
"My new website does the heavy lifting for me. Bookings come in around the clock and clients arrive already knowing exactly which treatment they want."
— John Harvey
03.The Solution
Addressing John Harvey Beauty's requirements for a stronger digital presence, we delivered a tailored design and build focused on practical outcomes — turning the website into a working asset rather than a digital business card.
Premium Beauty Brand
A refined modern visual identity with a confident hot-pink accent, editorial type, and imagery shot specifically for the clinic — instantly communicating "premium beauty experience".
Clear Treatment Menu
We restructured the offering into clearly defined treatment categories with outcomes, duration and pricing — so clients understand exactly what they get before booking.
Online Treatment Booking
A 24/7 online booking flow with automatic confirmations, reminders and pre-treatment notes — eliminating manual back-and-forth and protecting the diary from no-shows.
Aftercare & Trust Building
Treatment-specific aftercare guidance, before/after gallery and real client reviews — building trust on every section before the booking CTA appears.
Conversion-Focused Copy
Client-focused messaging crafted around real client concerns — so first-time visitors feel confident booking their first treatment online.
04.The Result
The new site turned the clinic's website into a real booking engine — premium treatment appointments book themselves around the clock.
3x more bookings
Online booking removed the friction of "DM us to check availability" — bookings tripled in the first month.
70% higher quality enquiries
Clear treatment information filters out poor-fit enquiries before they reach the team.
24/7 booking available
Treatments book in evenings and at weekends — when busy clients actually have time to plan their self-care.
A brand that finally fits
The site now reflects the quality of treatments John actually delivers, helping convert clients at a higher price point.
3x
More bookings
70%
Higher quality enquiries
24/7
Booking available
