Wayne & Co
One brand. Two divisions. From buying to building.
Services:
Web Design / Development / CRM / Property Marketing
Website:
waynenco.com01.The Overview
Wayne & Co is a boutique West London estate agency covering Hounslow, Hayes, Southall, West Drayton and Uxbridge - with two natural sides to the business: an estate agency division that sells, lets and manages homes, and a build studio that delivers ground-up developments, renovations and turnkey projects. The brief was to bring both sides under one considered digital home.
02.The Challenge
Two sides of the same house, but no single site telling that story to buyers, sellers, tenants, homeowners and developers in one clear voice.
Features
- Two divisions, one brand: Estates and Build needed to feel like the same premium studio while still speaking clearly to very different audiences - a buyer/tenant vs a developer/investor.
- Online valuations: Vendors and landlords wanted a way to book a free, no-obligation valuation online - outside of office hours - without playing phone-tag.
- Property showcase: Featured properties needed hero imagery, price, square footage, area tagging and a fast "for sale / to let" state - presented editorially, not like every other portal listing.
- Trust signals up-front: A boutique agency has to prove itself immediately - Google reviews, Zoopla presence and the "Local Experts / Bespoke Service / Maximum Exposure / Proven Results / Trusted Advisors" pillars needed to sit above the fold.
"OpraZero built us a website that finally does justice to both sides of what we do. The Estates and Build divisions live under one considered brand and clients understand instantly who we are - that's changed how we present at valuations."
- Wayne & Co
03.The Solution
Addressing Wayne & Co's requirements for a stronger digital presence, we delivered a tailored design and build focused on practical outcomes - turning the website into a working asset rather than a digital business card.
Navy-and-Gold Boutique Identity
A deep navy palette with a warm gold accent, editorial serif typography and confident spacing - instantly reads "boutique estate agency", not high-street chain.
One Brand, Two Divisions
A clean visual split between Wayne & Co Estates (buyers, sellers, landlords, tenants) and Wayne & Co Build (homeowners, developers, investors) - each with its own entry point but the same top-of-page navigation and brand.
Book a Valuation Flow
"Book a Valuation" is the primary CTA site-wide, backed by a free, no-obligation valuation booking flow with email confirmations - capturing seller/landlord intent 24/7.
Editorial Property Cards
Featured properties are shown as tall editorial cards with hero imagery, "For Sale" status pill, price, sq ft and area tag - designed to be scanned in seconds and shared to WhatsApp.
Trust Bar Above The Fold
Google and Zoopla ratings sit under the hero with a horizontal marquee, plus a five-pillar trust row (Local Experts / Bespoke Service / Maximum Exposure / Proven Results / Trusted Advisors) directly under the property showcase.
From Buying to Building
A dedicated "One brand, two divisions - from buying to building" section anchors the middle of the homepage, letting each division tell its own story and drive users into either Enter Estates or Enter Build.
04.The Result
The new Wayne & Co site turned two divisions of the same business into one editorial digital home - and made online valuations, property enquiries and build briefs land in one place.
Two divisions, one considered brand
Estates and Build now feel unmistakably part of the same studio - reinforcing the "boutique agency + in-house build" positioning at every touchpoint.
Valuations booked around the clock
The "Book a Valuation" CTA runs across the top of every page and converts vendors/landlords outside of office hours.
Editorial property presentation
Featured listings look premium, not portal-generic - instantly differentiating Wayne & Co from every other high-street competitor in West London.
Trust built in the hero
Google and Zoopla ratings, the five-pillar trust row and clear division messaging all sit above the fold - reassuring first-time visitors within seconds.
2
Divisions unified
5
West-London areas covered
24/7
Valuation bookings
